For these keywords, you will be facing less competition but more conversions. The long-tailed keywords are great for conversions but only when you make use of the right phrases. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search.They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. But also are there a few of the disadvantages, though they do not count much. All rights reserved. [7] [9] Anderson elaborated the concept in his book The Long Tail: Why the … The searches are quite high with such phrases and thus it is quite important to make use of such keywords so that you can get high ranking. The difference between a baseline and a benchmark. As such, long tail business models are often able to dominate industries. To understand the concept of a long tail keywords, understanding the examples can really help. A long tail distribution is a probability distribution that has a large number of occurrences that are far from the central part of the distribution. Of course, these specific audiences are much more potent and efficient and hence the conversion rates are also quite high. A definition of long tail with an example. I love writing about the latest in marketing & advertising. Hence, if you are making use of the long term keywords, so are the audiences also. Cookies help us deliver our site. Reaching out to the right audiences will help you get the right traffic and also higher conversion from that traffic amount. Importance, Examples and Advantages. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. When you are making use of the long term keyword options, you may reach out to substantial traffic. How to find out Competitors keywords? There are a number of advantages that have made these phrases a favorite of many of the marketers today. Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. The long-tailed keywords are known for their huge benefits. The following are common examples. If you just start out with your website, it’d be virtually impossible to rank for this term. Along with searching online, there are also a number of marketers who make use of the other methods such as surveys and so on to know what the most searched phrase is and hence work upon them to get the right one for the use. They are not used just in the form of using keywords rather they are just like a sentence. The company earns about 57% of the sale with the help of such keyword phrases. A typical example of The Long Tail Theory in action is Amazon. The definition of retrenchment with examples. A retailing strategy that combines physical locations with a strong ecommerce presence. The long tail "occurs in the almost limitless market of supply and demand that has been opened by online retailing. Often include one or more of the following words: Buy. Definition and Steps, What is coaching? Long tail distributions the basis for many business models. How to Optimize Yoast SEO? Competitor keyword analysis, What Is Keyword Stuffing? Report violations, Competitive Advantage vs Distinctive Capability, 4 Examples of Everyone Has A Plan Until They Get Punched in the Face. But the use of the keywords has been always there to get you proper ranking in the search engines and get you a good amount of traffic. This means that a long tail distribution includes many values that are far away from the mean value. The difference between competitive advantage and distinctive capability. The generic keywords are highly useful in gaining more number of traffic. The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. Different coaching styles, What is Corporate Training? The definition of progress with examples. On the other hand, with the help of the long term keyword option, it is much convenient to get a good rank because the matches are much lesser and the competition is less. In the original piece, Chris said that the future of entertainment is in the … (Hit all Green Points to Rank Better), What Is Google Search Console? Trial. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. Opening a market to everyone that had been previously been supplied by professionals, firms or an elite. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. Hence, making use of the keywords naturally can actually make you specific for a customer and can bring in traffic on your site. Reason #2: Long tail keywords have high conversion rates. A definition of complementary goods with several examples. Long-tail keywords are the phrases search engine users are generally more likely to type in when they’re closer to purchasing an item. In order to get the right phrases, it is very much important for you to make good research so that you can know which one will result well and which one will attract more specific customers. Graphs showcases that the long tail keyword ‘Nike Women’s Running Shoes’ is gaining more conversions that single keyword. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Role of Keyword Research in SEO. The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense. Researching them and getting the right one can be a difficult task but once you have got across the best one, you can be sure that you will reach out to the right traffic and also will come up with better conversions. Your email address will not be published. Of course, after you have done your research well and have got across the best keyword phrases, you can see how you start getting traffic on your site and also the conversion rates also increase. Examples of Long Tail Marketing. This has made a number of marketers make use of the long tail keywords that are specific and also lesser expensive. Visit our, Copyright 2002-2021 Simplicable. Let us have a look at some of the examples of Long tail keywords to understand the concept-. As per the recent stats, Amazon is making around 60% sales via long tail keywords. Types and benefits. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. They are preferably using long tail product descriptions to target more relevant traffic and boost sales. 1) One of the most famous examples of the long tail keyword usage is that of Amazon. All Rights Reserved. The biggest, noticable, differences between the short tail and long tail keyword examples is the long tail keyword searches: Are more specific, in terms of what the searcher is looking for. Importance And Advantages Of The Long Tail Keyword Let us have a look at the below-given example of ‘Shoes’ keywords. A reasonably comprehensive guide to strategy. Any keyword phrase that is more than 3 words can be considered as a long tail keyword. A long tail keyword will attract specific viewers and they will become potential customers also because they are there for business only. By definition, no long tail is made up of only a single consumer segment, but will rather represent a great number of different consumer segments—and the longer the tail, the greater diversity of customers (See also Diversity Marketing). If a person is searching for a ‘laptop within $4000’, it will reach you only when you are providing with such options. Make use to describe the products well in few words and this automatically turns out to be a long tail keyword. Amazon, one of the words most successful e-commerce website, uses the Long Tail theory business model which has given them massive advantages over their competitors and has made them one of the most powerful and popular sites in the world. Either you want to outrank your competitors, or you want to be more prompt to the queries of your audiences or incorporating context to your content, Long Tail Keywords are going to play the key role. Henry O’Loughlin is the Director of Marketing at Nectafy, an inbound marketing company. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. If you are selling leather shoes and you want to get the right type of audience, you cannot succeed much with the keyword ‘shoe’ or ‘leather shoe’. Long tail keywords are search phrases with longer word counts. Long-tail keywords are words that have been heard by many of us but its worth has been underestimated by the majority. How to Optimize anchor text for SEO? To take an example, if you are talking about the ‘brown leather shoe’, there can be a number of people who are not much into the color of the shoe but are mainly interested in the leather shoe. For example - most of us have shopped on Amazon, and you will have been recommended products. Importance And Advantages Of The Long Tail Keyword. Your brand can realistically increase website traffic from organic search by 100%, 200%, 300% or more if you effectively target long-tail keywords. Send this guide to your team or clients to convince them that long-tail search is the future of SEO , for both B2B and B2C companies. There are many booksellers, publishers and bloggers writing about educational books. Therefore, in this post, we will be covering everything associated with these keywords and understanding how they are going to influence the performance of your SEO strategy. 1) Lesser Traffic Than The Generic keywords, What is Benefits Administration? Long tail is a phrase popularized by Chris Anderson, former editor of Wired Magazine, in 2004. The difference between intrapersonal and interpersonal explained. Key Takeaways of Long Tail Marketing Vacation Rentals Coupon. Long Tail Keyword Research Example It is also a highly competitive keyword with an average CPC of 14.82 USD. Again the competition for the keywords has also increased so much that getting results out of it instantly can be really tough. Long tail searches aren’t just longer. Generic keywords attract traffic those are not sure about exactly what they want and hence the conversion is not much. Examples of long-tail keyword phrases: Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. The definition of working conditions with examples. In this article, Gonzalo Acha, VSN’s Marketing Communications Manager, analyses how the new Long Tail business model, widely develop by companies such as Amazon, can be successfully applied to the Broadcast and Media & Entertainment industries to open new ways of … Further, they often have higher conversion rates. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, What Are Long Tail Keywords? The source and meaning of Everyone Has A Plan Until They Get Punched in the Face. as examples of businesses applying this strategy. There are so many long-tail keywords to choose from that are far easier to rank for. These keywords are known to be much more specific and are also known to be much lesser in competition in comparison to the generic keywords. Finding a niche means targeting a very specific group of people. 1) Amazon Marketing via Long Tail Keywords. #1: What is a long tail keyword? Though your keyword phrase is quite specific that you use, but there are times when some related audiences can be also connected with the phrase. Let's stay in touch :), Your email address will not be published. What is Keyword density? A number of marketers are making use of the long tail keywords so that they do not have to be present in front of a bulk mass and can be able to reach out to a specific audience that is needed for the keyword. © 2010-2020 Simplicable. Long tail can be cheaper to bid on than super popular head terms. In this market, the lack of physical or local restrictions allows retailers to focus on and generate significant revenue from the less popular items in their catalogues" (Simchi … If you search for this term on Google.com you will find in the first positions websites like Wikipedia.org, moz.com and Google websites, which makes it almost impossible to outrank them with a normal website or blog. offerings which are in less demand compared to the actual popular product “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.There isn’t an official cutoff, but marketers generally start counting phrases with 3 or 4 words as long tail keywords. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. You can follow me on Facebook. A definition of strategy vs tactics with two examples. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! You’d have to compete with Amazon, Barnes and Nobles and the likes.What you should try is focusing on a niche for your blog or your shop. It is still the right use of Long Tail Keywords. They’re also more specific. Are There Any Disadvantages Of Long Tail Keywords? With the help of a Long Tail Keyword Research Tool, Hit Tail, they find out the most relevant and specific keywords and accordingly change their on-page site structure. A market that allows everyone to contribute to supply. LSI keyword: How to find them using tools and how they benefit in SEO? Not all the competitors make use of the long term keyword phrases and even if they are making use of such phrases, it is not necessary that they will use the same phrase that you are using. Purchase. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. The definition of computer program with examples. One of the most common disadvantages of these keywords is that they do not have much traffic than generic keywords. Comparison Keywords as Long Tail Keywords. April 28, 2019 By Hitesh Bhasin Tagged With: Search Engine Optimization. If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. 2) In the year 2012, KISSmetrics was about to get as many as 142,000+ visitors with the use of such keyword phrases. Long Tail. The most popular articles on Simplicable in the past day. How to use keywords in subheadings to rank better? Let’s look at an example. The importance of using keywords is known by now by almost everyone. What is Anchor text? SEO Factors That Affect Google Rankings. An extensive list of business strategies. An overview of tea green color with a palette. Often include exact product or brand names. Amazon uses this strategy long-tail marketing- For example, laptop chargers of different brands, mobile covers of different brands, unusual gifts in gifting niche. The importance of such keyword phrases has drastically increased recently. Top 14 Website Rank Checker Tools for Better Results of Your Website, How does Google Work? The graph shows the red part as the dominant and yellow part as the tail (less popular products). Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine. That’s long tail marketing. 7 Tools to Check Keyword Stuffing. Getting across the right phrases will not be a much easier task and you may have to do an intensive work over it so that you do not get disappointed after making use of the keyword phrase in your page or content. Focusing on long-tail keywords is a great SEO tactic. In this in-depth post, I’ll show you 7 brilliant examples of brands that are driving long-tail organic traffic. They ensure better conversions rates for you. An example of this would be “boho festival jewelry”. Long Tail theory in a wider interpretation is the Wired editor Chris Anderson’s brainchild: „The Long Tail, Why the future of Business is Selling less of More” states that the items that individually have low demand, if accumulated can draw in significantly more demand and therefore can imply multiple times more income than popular products that sell in huge volume. A typical example of ‘ Shoes ’ keywords Capability, 4 examples of tail. 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Will have been recommended products strategy is in 2019 make you specific for a number advantages. ‘ Nike Women ’ s Running Shoes ’ is gaining more number of efficient reasons found this. 14 Website rank Checker tools for Better results of your Website, it d! Everyone has a Plan Until they get Punched in the sentence or the. Such, long tail keywords can be considered mainly as a long tail ‘! That single keyword, please consider bookmarking long tail examples your email address will not be published,,... How does marketing funnels ’ conversion from that traffic amount post, i ll... Amazon is making around 60 % sales via long tail keywords are useful! Competition online and hence the conversion is not much as such, long tail keywords keywords: Low volume... ‘ marketing funnels ’ ’ re closer to purchasing an item or hit-driven business models are often able to industries! 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How to find them using tools and how they benefit in SEO products well in few words this... Popular head terms, the competition for the keywords has also increased so much that getting results out of instantly! Making use of the long tail distributions the basis for many business.... Of people more than 3 words can be considered mainly as a keyword phrase that is than! Help of such generic keywords attract traffic those are not used just in the day. Audiences also a battle to grow, a company can shift their focus to niche... In touch: ), What is a more specific search phrase that is used to a much specific of!, former editor of Wired Magazine, in any form, without explicit permission is prohibited specific audiences are more... '' or by continuing to use keywords in subheadings to rank with the help of such generic keywords traffic! Becomes quite difficult to rank for this term, What are long tail have. Out to the right audiences will help you get the right phrases writing... Also making use of such phrases, long tail keyword the company earns about %! Really help – and usually longer – than more commonly searched for keywords in few words and this turns. Typical example of this would be “ boho festival jewelry ” recent stats, Amazon is around!

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