Market conditions were fantastic. Why do we use that verb? As it turns out, all the great and inspiring leaders and organizations in the world, whether it's Apple, or Martin Luther King, or the Wright brothers, they all think, act, and communicate in the exact same way, and it's the complete opposite to everyone else. Leaders hold a position of power or authority, but those who lead inspire us, whether they're individuals or organizations. He wasn't the only man in America who suffered in a pre-civil rights America. But we do it every day. If you are looking for a great way to convert your com/watch?v=qp0HIF3SfI4 to text, try Sonix today. But TiVo’s a commercial failure. The neocortex is responsible for all of our rational and analytical thought and language. He wasn't first. When we communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. The best we can muster up is, "I don't know. It's also responsible for all human behavior, all decision making, and it has no capacity for language. He quit. I listen to politicians now with their comprehensive 12-point plans. I'm not a huge fan of Simon Sinek. Sonix is an automated transcription service. He is best known for ‘the golden circle’ and to ‘Start With Why’, popularizing its concept. Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. Simon Sinek: Here's the best part – none of what I'm telling you is my opinion. Simon Sinek 3 Books Collection Set (Leaders Eat Last, Find Your Why and Start With Why) by Simon Sinek, Start With Why By Simon Sinek, et al. We transcribe audio and video files for storytellers all over the world. He is also an adjunct staff member of the RAND Corporation. How Great Leaders Inspire Action – Simon Sinek – TED was automatically transcribed by Sonix with the latest audio-to-text algorithms. Sinek made a shocking discovery. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. How do you explain when things don't go as we assume? That's like that gut feeling. Why does your organization exist? They had no money. When they went IPO, their stock was at about $30 or $40 and then plummeted, and it's never traded above $10. This discovery was the uncovering of a pattern in which all the great leaders would think, act and communicate. If you don't know the law, you definitely know the terminology. Simon Sinek: How do you explain when things don't go as we assume, or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? Why is it that the Wright brothers were able to figure out controlled powered manned flight when there were certainly other teams who were better qualified, better funded, and they didn't achieve powered manned flight? Start With Why is really starting to take shape for me. The HOW and WHY come from the inner part … So if you cannot get past the first wave of innovators and early adopters, then you will never get to the tipping point. And yet, they're just a computer company. That's a result. As it turns out, there's a pattern. Accurately transcribe your audio and video files with Sonix. You're scaring us." Wanna buy one?" The next 13.5 percent of our population are our early adopters. They paid for their dream with the proceeds from their bicycle shop. TiVo is an excellent example. Simon Sinek: Let me give you an example. We just happen to make great computers. It's a commercial example. In fact, some of his ideas were bad, but he had a gift. — Simon Sinek “ TiVo and other digital recording devices have confounded advertisers. There's nothing that distinguishes them structurally from any of their competitors. Welcome to the human network. We have the best lawyers with the biggest clients. Simon Sinek: This is where gut decisions come from. They have the same access to the same talent, the same agencies, the s… They showed up for themselves. His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its … Samuel Pierpont Langley had what we assume to be the recipe for success. Simon Sinek was born—Simon Oliver Sinek—in Wimbledon, London on October 9, 1973, to the family of Steve and Susan Sinek. From the time TiVo came out, about eight or nine years ago, to this current day, they are the single highest-quality product on the market, hands down. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" Simon Sinek THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM. Market conditions were fantastic. I call it the Golden Circle – Why How? Emotions win over logic “What” engages logic. Quickly and accurately convert video to text with Sonix. Some of those people created structures to get the word out to even more people, and lo and behold, 250,000 people showed up on the right day, on the right time, to hear him speak. The internet is a great way to get on the net. It lets people be creative. The middle two sections make up our limbic brains. Simon Sinek: Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. This little idea explains why some organizations and some leaders are able to inspire where others aren't. Simon shares his simple concept of the Golden Circle, with WHY in the middle, then HOW and finally WHAT on the edge. All I did was reverse the order of the information. If you are interested in automated transcription, click here for 30 free minutes. Click here for 30 free transcription minutes!! Simon Sinek: If you don't know why you do what you do, and people respond to why you do what you do, then how will anybody … How will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal, and want to be a part of what it is that you do? First a few observations about my experience […] Thousands of documentary filmmakers and journalists use Sonix to convert com/watch?v=qp0HIF3SfI4 file to srt or vtt to make their media content more accessible to the viewing public. His mother, Susan is the author of several books including the Simply Scrumptious Desserts book. FREE Delivery on your first order shipped by Amazon. Industry conditions were fantastic. They sent out no invitations, and there was no website to check the date. As we said before, a second ago, the recipe for success is money, and the right people, and the right market conditions, right? Something called the law of diffusion of innovation. They've been making flat screen monitors for years. We follow those who lead not because we have to, but because we want to. Simon Sinek: Here's how Apple actually communicates. Thank you very much. Simon may be best known for popularizing the concept of … “Why” engages emotion. It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August. Simon Sinek: Further proof that Langley was motivated by the wrong thing, the day the Wright brothers took flight, he quit. The Wright brothers beat them to it. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its … Simon Sinek: People don't buy what you do; they buy why you do it. Simon Sinek: How many of them showed up for him? It lets people be productive. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. First, the famous failure. TED Speaker Simon Sinek explores how leaders can inspire cooperation, trust and change. It has no leather seats. Money was no problem. convert com/watch?v=qp0HIF3SfI4 file to srt, convert your com/watch?v=qp0HIF3SfI4 to text. Sonix makes it, How Great Leaders Inspire Action – Simon Sinek – TED transcript powered by Sonix—the best video to text transcription service. How do you do that? Paperback £7.33 £ 7. People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe. The goal is not to do business with everybody who needs what you have. New to Sonix? Simon Sinek: Our newest brain, our homo sapiens brain, our neocortex, corresponds with the 'what' level. It's always the same three things. What new technology does is create new opportunities to do a job that customers want done. We follow those who lead, not for them, but for ourselves. Sonix uses the latest AI to produce automated transcripts in minutes. This transcript may contain errors. It's those who start with 'why' that have the ability to inspire those around them or find others who inspire them. They believed that if they could figure out this flying machine, it'll change the course of the world. Simon Sinek: Dell came out with MP3 players and PDAs, and they make great quality products, and they can make perfectly well-designed products, and nobody bought one. Simon Sinek: The goal is not just to hire people who need a job; it's to hire people who believe what you believe. The reason that person bought the iPhone in the first six hours, and stood in second in line for six hours, was because of what they believed about the world and how they wanted everybody to see them. Transcribing and editing audio and video is painful. They love to tell you, "Oh, it's about 10 percent," proudly. "We make great computers. In the summer of 1963, 250,000 people showed up on the Mall in Washington to hear Dr. King speak. Simon Sinek: These are the people who stood on line for six hours to buy an iPhone when they first came out, when you could have just walked into the store the next week and bought one off the shelf. They were first, they were excellent but today we say we Tivo (as a verb) but few use it as a technology to record shows. Back in the early 20th century, the pursuit of powered manned flight was like the Dot-Com of the day. Simon Sinek: Look at TiVo. He was in pursuit of the result. Simon Sinek: In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features, and benefits, and facts, and figures. Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or a USP. 17 million have watched it so far. Simon Sinek: We say what we do. by Shortcut Edition | 5 Jan 2021. It's opposite of everyone else. As we dove into Part 3 of the book, we finished chapters 6 and 7. The others just worked for the paycheck. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" They were extremely well-funded. In fact, they tried. The cynical majority said, "We don't believe you. Simon Sinek: What it proves to us is that people don't buy what you do, people buy why you do it. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). I've mentioned this previously.His Golden Circle is not the Eighth Wonder of the (business) World, it's over-hyped, over-dramatised and over-valued. I use Apple, because they're easy to understand and everybody gets it. Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? The second is that automation applied to an inefficient operation will magnify the inefficiency. The WHAT corresponds to our rational and analytical thinking, the outer neocortex of the brain. They buy why you do it. "I believe. I believe," he told people. People don't buy what you do. Wanna buy one?" Eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it. If you look at a cross section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the Golden Circle. Year after year, after year, they're more innovative than all their competition. This part of the book was talking about leaders needing a following and revolved around ‘trust’ as the way to accomplish that. I TiVo-ed stuff on my piece-of-junk Time Warner DVR all the time. He was in pursuit of the riches. They're just like everyone else. Simon Sinek: It's probably the world's simplest idea. It just doesn't feel right." Always communicate your “why” to others because emotions influence over reason. Cisco. Simon Sinek: Why is it that Martin Luther King led the civil rights movement? Let me define the terms really quickly. I mean, we used TiVo as a verb. They were first. Paperback SUMMARY - The Infinite Game by Simon Sinek. There is a famous TED talk by Simon Sinek called How Great Leaders Inspire Action. If you talk about what you believe, you will attract those who believe what you believe. Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. By 'why,' I don't mean to make a profit. People don't buy what you do, they buy why you do it. They've never made money. Get it Monday, Jan 18. This doesn't affect two-thirds of the people of the world. Then the system tips. He mentions that when they went IPO, their stock was valued somewhere between 30 and 40 dollars. People don't buy what you do. He went around and told people what he believed. They’ve never made funds. They buy why you do it. The problem is, how do you find the ones that just get it before you're doing business with them versus the ones who don't get it? They just get it. About three-and-a-half years ago, I made a discovery, and this discovery profoundly changed my view on how I thought the world worked. Simon Sinek: Now, let me give you a successful example of the law of diffusion of innovation. These guys, the innovators, and the early adopters, they're comfortable making those gut decisions. Once more, Sinek is giving us an example of how one of his concepts plays out in reality. The concept is basic, but powerful. Simon Sinek: Very, very few people or organizations know why they do what they do. I always say that if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they work for you with blood, and sweat, and tears. It's all grounded in the tenets of biology; not psychology, biology. A few years ago. It just so happens that the civil rights movement was the perfect thing to help him bring his cause to life. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. We followed, not for him, but for ourselves. Motivational speaker Simon Sinek asks: "Why is it that Apple is the market leader?" Sonix uses cutting-edge artificial intelligence to convert your com/watch?v=qp0HIF3SfI4 files to text. Simon Sinek Leadership Lessons: He discovered incredible patterns in how the greatest leaders think, act, and communicate. We always perform for our clients. Totally different, right? It's obvious, we go from the clearest thing to the fuzziest thing. Their competitors are all equally qualified to make all of these products. And yet, they're just a computer company. Simon Sinek: There are leaders and there are those who lead. What you do simply proves what you believe. Again, the goal is not just to sell to people who need what you have. A computer company the clearest thing to the same three things – undercapitalized the! 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